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ETRA’s luxury in Florence!





ETRA is far beyond the most luxurious private property in Florence. ETRA is also a place where guests are treated like royalty with 7/7 room service, a dedicated concierge, and access to top-notch Gym and SPA facilities. Guests will gain exclusive access to the owner’s little black book of VIP experiences, like off public winery tours, behind-the-scenes peeks at cashmere laboratories, after-hours access to top attractions, and more. It’s like halving the keys to the city’s most coveted secrets!


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