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3 days ago2 min read

ETRA Florence



ETRA offers an authentic Florentine lifestyle experience, allowing guests to explore the city's rich cultural treasures. They can admire Michelangelo's David at the Galleria dell'Accademia and appreciate the grandeur of Pitti Palace. A shopping spree along the iconic Ponte Vecchio awaits, along with a deep dive into fashion history at the Ferragamo and Gucci museums. To satisfy their sweet tooth, guests can indulge in exquisite pastries from Galleria Iginio Massari Firenze, crafted by the renowned "king of Italian desserts."



Accommodations: The properties feature 1 to 3 bedrooms, ranging from 1,300 to 2,400 square feet, showcasing high-end Italian and contemporary design, superior comforts, and state-of-the-art technologies.

Location: Situated in the finest corner of Florence, these accommodations offer breathtaking views of the Santa Maria del Fiore Cathedral.

Services Included: Guests benefit from daily maid service and extraordinary concierge assistance available on call.

Facilities: Room service is available seven days a week from the Sofia Loren restaurant located on the ground floor. Guests also have exclusive access to the Vitanova Spa and Gym, as well as summer access to a pool and an exclusive gourmet restaurant in the countryside.

Amenities: Upon arrival, guests are welcomed with champagne and snacks, and breakfast and roundtrip transfers are included.

Exclusive Experiences: Guests can enjoy access to art experiences not open to the public, visit factories of Italian industries, and engage the services of a personal Michelin private chef. They can also partake in private shopping and bespoke tailoring at the property, explore premium wineries that are not open to the public, and much more. Classic tours with trusted and experienced guides and drivers are also available.


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