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ETRA



The first ETRA suites is located at the noble floor of the Paggi Tainti building, in the core centre of Florence. A marvelous spot with impressive lookouts over the Santa Maria del Fiore Cathedral and ease access to the most relevant entertaining areas: the elegant shopping district of Via Tornabuoni, the renaissance buildings and art of Piazza della Signoria and Uffizi Gallery, the romantic view of the Arno river with its elite restaurants by Ponte Vecchio.


ETRA is a fresh and innovative concept of ultra luxury hospitality, built around the idea of selective travelers pursuing a tireless quest for exclusivity. ETRA travelers at this property at First Liberty building in Florence (Via dei Pecori 3) have 3 types of ETRA suites that represent the perfect application of contemporary design and its formula to create timeless beauty with strong lines hide anything that eyes don’t want to see. Precious design objects are placed in their natural environment embracing warm colors and scenographic effects create an elegant atmosphere.


The concept of ETRA is a fresh and innovative approach to ultra luxury hospitality, built around the idea of selective travelers pursuing a tireless quest for exclusivity.


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